Gregory Basso first rose to fame in 2003 with the French reality show Greg le Millionnaire, where he played a fake millionaire pursued by several women. He later shifted towards acting, appearing in the comedy play On tire bien sur les lapins and TV shows like Sous le soleil and Métal Hurlant Chronicles. Alongside his acting career, he also explored music with singles like Baila lo and Sex Appeal, and ran a restaurant-bar in Ibiza while continuing to feature in reality TV.