The International Casting Directors Association (ICDA) has launched its new guidelines on the use of AI in casting during the Festival de Cannes, addressing the growing role of AI within professional casting workflows and digital casting platforms.

The guidelines focus on transparency, consent, ethical implementation, data protection, and maintaining the central creative role of Casting Directors in the casting process.

“Filmmakers Europe was built together with Casting Directors explicitly for their needs in professional casting,” said David Zitzlsperger, CEO of Filmmakers Europe. “To ensure AI supports Casting Directors in their work and does not bypass them, we actively shape how these technologies are responsibly used in casting and welcome the clear position of the ICDA on responsible AI.”

“Spotlight welcomes the ICDA’s work on AI and these new guidelines, which represent a vital step in safeguarding the creative and ethical integrity of the casting process,” added Matt Hood, Managing Director of Spotlight.

The full ICDA statement is available here: